Bridgestone India announced organisational changes as per its strategy for the evolving Indian market and the Company’s thrust on sustainability that is in sync with Bridgestone Corporation’s global sustainability strategy.
Rajarshi Moitra, who has played a key role in transforming the Consumer business, will take over as Bridgestone India’s Chief Commercial Officer, with end-to-end leadership of the Consumer, Commercial, and Solutions businesses. All three segments will continue to operate as independent businesses under Rajarshi’s overall direction. Moreover, he will also be responsible for Supply chain management and all the post-production logistics. While ensuring synergies between product offerings this will also consolidate and reinforce market presence across tyre segments.
Sunil Puri will lead efforts on Sustainability. As Head of Sustainability, the role would cut across functions and bring to life opportunities and green initiatives in areas of new products, raw material usage, retread, and end-of-life tyres. This appointment assumes significance as sustainability is key to Bridgestone’s business and will now be led by a person with vast knowledge of the tyre business.
“These organizational changes are aimed at consolidating our corporate position in the Indian tyre industry. The clubbing of our business units under one leadership will result in greater market penetration along with optimizing of resources. Globally, Bridgestone Corporation is committed to sustainability and the creation of a dedicated resource for sustainability will see Bridgestone India enhance its commitment towards reducing, reusing and recycling throughout its operations” said Parag Satpute, Managing Director, Bridgestone India These organisational changes will enable Bridgestone India to further grow and evolve the business, propelling it to the next level of growth.