HomeAuto MakersAther expands operation in Maharashtra

Ather expands operation in Maharashtra

Ather Energy, India’s leading electric scooter manufacturer, is all set to strengthen its retail operations in Maharashtra with the launch of its new retail outlet – Ather Space at Panch Pakhdi, Thane. The Ather 450X, one of India’s quickest and smartest scooters, alongside the Ather 450 Plus will be retailed at this Ather Space. 

Speaking about the expansion Ravneet S Phokela, Chief Business Officer, Ather Energy, said, “Maharashtra is an important market for Ather Energy, and the state’s response to our scooters, the 450X and 450 Plus, has been phenomenal. Customers look at EVs as an upgrade that offers a great riding experience, while also providing modern features and tremendous value. The expansion is driven by the high demand for the Ather 450 series. We will continue to expand our retail presence in the state and across India to facilitate a hassle-free transition to EVs.” 

The new experience centre, which was opened in association with Jakhete Group, is designed to educate customers about every aspect of the vehicle while providing a holistic experience in an interactive space. ​The Ather Space provides a unique ownership experience along with complete service and support for the owners. The Ather 450X, alongside the Ather 450 Plus will be available to test ride and purchase at Ather Space. People in the city can book test ride slots on www.atherenergy.com to experience riding a connected & intelligent scooter.

“Jakhete Group is ecstatic to join with Ather Energy and their aim of producing world-class electric vehicles,” stated Mr Akshay Jakhete, Director, Jakhete Group. “Ather’s build quality and premiumness are unrivalled by any other product on the market, and the technology they use is significantly superior, putting it years ahead of the competition. People have been waiting for a high-performance electric two-wheeler with straightforward pricing, and Ather delivers. We’re ecstatic to be a part of this success story, and Ather will soon become a household name for electric two-wheelers across the country.”

Ather Energy is one of the few OEMs that also invests in building charging infrastructure. The company has installed 22 Ather Grid in Mumbai. The company plans to add more across the city to strengthen the charging network and eliminate range anxiety. Ather has installed 60+ charging grids in Maharashtra. It currently has 350 charging stations across 38 cities and plans to install 5,000 fast chargers in the next three years. 

Ather Energy has been registering a significant increase in sales over the past year, emphasising the strong demand for its electric scooters. In May 2022, it delivered 3787 scooters, registering its highest ever monthly sales. With the new round of funding, Ather plans to expand manufacturing facilities, invest in research and development, charging infrastructure, and grow the retail network to support the increase in demand while ensuring quality, safety, and reliability.

The Ather 450X is the finest and the most awarded electric scooter available in the country today that has been designed and developed indigenously to cater specifically to Indian circumstances and usage conventions. It offers exceptional built quality, high-performance, and truly smart electric scooters that can be considered to be at par with the 125cc petrol scooters in the market. The cost of owning an Ather Energy vehicle is lower than its petrol counterparts in the long term. 

The ex-showroom price post the Fame II modification for the Ather 450X is INR. 143,136 & INR 124,126 for the Ather 450 Plus in the market. Considering the total cost of ownership of a comparable 125cc scooter, Ather 450X and Ather 450 Plus owners will now breakeven their investment in 18-24 months and will begin to save nearly Rs. 2 per km in the years after.

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