Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, unveiled a range of exciting and highly anticipated new motorcycles and an electric scooter at the EICMA 2024. The Company announced its plans to enter multiple European and UK markets by the second half of 2025.
Aligned with its vision ‘Be the Future of Mobility’, Hero MotoCorp showcased its premium range of new and existing internal combustion engine (ICE) and electric vehicle (EV) products that consisted of the award-winning, futuristic Surge S32, FIM world championship winning adventure machine, Hero 450 Rally and path-breaking electric concepts.
Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, stated, “We are driven by our commitment to pioneering technologies that shape a future of mobility designed to benefit generations to come.” With its philosophy of “Innovating and Making in India for the World,” Hero MotoCorp aims to bring cutting-edge, sustainable products to a global audience.
Product Showcase: Continuing its journey of premiumization and expanding its product portfolio into new categories, Hero MotoCorp unveiled three new motorcycles – the Xpulse 210, the Xtreme 250R and the Karizma XMR 250.
The versatile motorcycle range caters to various riding styles and roads – from off-road/ adventure to the street and track – while the VIDA Z electric scooter brings style and performance to environment-conscious customers.
VIDA Z is a product for the global audience, resonating from Barcelona to Bogota with its rich features and styling. As customers become more discerning, the new tech-enabled sustainable product aims to be an expression of freedom, excitement and joy. VIDA Z’s design philosophy is to celebrate the “fun” in functional. It has harmonious design that is identifiable and relatable due to its distinctive silhouette.
Developed with input from the FIM World Champion Ross Branch of Hero MotoSports Team Rally, the Xpulse 210 is a globally popular product that captures the essence of effortless riding. It has a minimalistic design and offers an exhilarating ride. It’s adventure-ready, straight from the showroom floor.
The Xtreme 250R is designed to be the ultimate street champion. It has a “sporty” DNA running through its design, aesthetics and performance. With its aggressive styling and powerful stance, the motorcycle is an extension of the popular Xtreme power brand.
The Karizma XMR 250 is a head-turner that exudes both performance and style. The fullyfaired design, complete with racing-inspired winglets, enhances its visual appeal and innovative features like height-adjustable clip-on handlebars ensure rider comfort. Whether on a racetrack or enjoying a spirited ride on the open road, the Karizma XMR 250 delivers an exhilarating experience.
Global Expansion: With the goal of expanding its commercial operations in Europe and UK from the second half of 2025, Hero MotoCorp will be entering the markets riding on a new electric scooter – the VIDA Z. Subsequently, the Company plans to expand its range to high-capacity premium internal combustion engine (ICE) motorcycles.
Hero MotoCorp has technology centre in Europe – Tech Centre, Germany (TCG) – and the Hero MotoSports Team Rally is also based out of the TCG. The company’s existing and new product range will suitably cater to the present and future requirements of European markets.
The Company announced the appointment of distributors in Italy – Pelpi International S.r.l. It had earlier entered into commercial agreements with partners in Spain – Noria Motos SLU, France – GD France, and UK – MotoGB UK.
