As part of its ongoing nationwide mission to encourage safer riding practices, Honda Motorcycle and Scooter India (HMSI) organized an engaging road safety awareness campaign at K.R. Mangalam World School in New Delhi. The event saw enthusiastic participation from more than 2,100 students and staff, focusing on making road safety education more practical, relatable, and accessible for young and future road users.
Engaging with the youth helps create a ripple effect, influencing family members and communities to also adopt safer riding practices. The campaign was designed to build awareness among young individuals about everyday traffic situations through immersive and engaging learning formats. Activities such as danger prediction training, quizzes, games, helmet awareness activities and more, encouraged the participants to think critically about their responsibility on the road, understand the key road safety principles and apply them in real-life situations.
The team at K.R. Mangalam World School provided active support to enable smooth coordination, ensuring meaningful engagement of the participants for all the sessions. The energy and enthusiasm of the students and staff members strengthened the impact of this initiative, helping spread awareness within the broader community.
HMSI continues to expand its road safety efforts across India by connecting directly with young audiences in schools and colleges. The campaign in New Delhi is one of the many being held across the country, as the company strives to create a safer riding environment, empowering more people with essential knowledge on road safety measures and making road safety a shared responsibility.
In line with its global vision to achieve zero traffic collision fatalities by 2050, Honda Motorcycle and Scooter India (HMSI) is actively supporting the Government of India’s goal to reduce road fatalities by half by 2030. A key focus is instilling a positive mindset towards road safety in children, aiming to shape them into future road safety ambassadors through school and college programs.
Committed to being a socially responsible company, HMSI promotes road safety awareness across all segments of society—from school children to corporates—through innovative, targeted initiatives. With a dedicated team of safety instructors, HMSI conducts daily programs at 10 Traffic Training Parks and 6 Safety Driving Education Centers nationwide, reaching over 97 lakh people to date.
HMSI recently launched E-Gurukul, a digital road safety learning platform designed for children aged 5 to 18. The platform offers age-specific training modules in multiple languages—including Kannada, Malayalam, Hindi, Telugu, Tamil, and English—to ensure regional relevance and accessibility. Available via live streaming or download at egurukul.honda.hmsi.in, E-Gurukul aims to empower children, educators, and dealers to promote safe road practices. As part of HMSI’s broader road safety mission, the initiative will gradually expand to schools across all states. Schools interested in participating can reach out at Safety.riding@honda.hmsi.in
