National Engineering Industries Ltd. (NEI), a part of the USD 3 billion CK Birla Group and maker of India’s leading bearing brand, NBC Bearings, held its annual Channel Partner Conference from April 7–10 in Vienna, Austria and Bratislava, Slovakia. Held under the theme “Innovate, Elevate, Accelerate,” the event underscored NBC’s commitment to growth through strategic collaboration with its channel partners and expanding its global footprint.
The conference showcased NBC’s commitment to enabling partners to diversify into newer markets, leverage digital solutions, and drive faster, more customer-centric growth. The company reinforced its focus on expanding its industrial bearings portfolio and introduced its Channel Partner Development Program, aimed at strengthening capabilities, fostering innovation, and building long-term competitiveness across the network.
As part of its ambitious growth strategy, NBC announced plans to add over 1,000 new bearing sizes to its portfolio in the current fiscal, further enhancing its ability to serve a wider range of industrial applications. Key sessions during the conference addressed business diversification, anti-counterfeit measures, and the expansion of NBC’s lubricants and industrial product segments.
Rajesh Premchandran, Chief Sales and Marketing Officer, NBC Bearings, said: “We are at an exciting stage of growth. As we look ahead, our focus is on empowering our channel partners with the tools, speed, and strategic support they need to win in an evolving market. Through deeper collaboration and continued innovation, we are building a future-ready ecosystem that delivers value to every stakeholder.”
The conference also recognized outstanding channel partners during a special awards ceremony. With several partners accompanied by their spouses, the event blended professional engagement with memorable cultural experiences. NBC Bearings remains committed to nurturing strong partnerships and building a dynamic, digitally empowered distribution network that drives collective growth and success.
