NueGo, India’s largest intercity electric bus brand by GreenCell Mobility, has raised the bar in sustainable transport by equipping its entire fleet with Advanced Driver Assistance Systems (ADAS). Since its inception in 2022, every NueGo bus has been ADAS-enabled, with over 275 electric buses currently operating across India. This proactive move not only prioritizes passenger safety but also positions NueGo ahead of the government’s proposed ADAS mandate for heavy commercial vehicles, reinforcing its commitment to global mobility best practices.
Devndra Chawla, MD & CEO of GreenCell Mobility, commented, “At NueGo, guest safety is deeply embedded in our DNA. We were among the first in the industry to integrate Advanced Driver Assistance Systems (ADAS) across our entire fleet — setting a new benchmark for intercity travel. Our unwavering commitment is to deliver a journey that is comfortable, sustainable, and above all, exceptionally safe”
Advanced Driver Assistance Systems (ADAS) are cutting-edge technologies that enhance vehicle and guest safety. By using sensors, cameras, and radar, ADAS continuously monitors road conditions and assists drivers with features such as collision warnings, lane departure alerts, and automatic emergency braking. In intercity buses, ADAS plays a critical role in preventing accidents, ensuring smoother rides, and delivering a safer travel experience for all passengers.
This strategic move reinforces NueGo’s commitment to passenger safety, innovation, and eco-friendly travel. With this deployment, NueGo becomes one of the first intercity electric bus services in India to integrate ADAS technologies, including Automated Emergency Braking (AEB), Electronic Stability Control (ESC), and Driver Drowsiness Detection — across its fleet.
NueGo Enhances Safer, Inclusive Intercity Travel
In addition to fleet-wide ADAS integration, NueGo has implemented a host of guest-centric safety initiatives. These include mandatory driver breath analyzer tests, reserved “PINK” seats for women, real-time GPS tracking, and AI-powered driver monitoring. The brand also ensures high safety standards through staff training, HD CCTV surveillance, a 24/7 command control centre, a dedicated women’s helpline, and clean mid-point stops—underscoring its commitment to safe, inclusive, and reliable travel.
 use sensors, cameras, and radar to monitor road conditions and support drivers with features like collision warnings, lane departure alerts, and emergency braking. In intercity buses, ADAS significantly improves safety, reduces accidents, and ensures a smoother, more secure travel experience.){kind=link}