Ather Energy, the electric scooter manufacturer, has appointed Pranesh Urs as Vice President – Marketing. Urs has previously been the Director of marketing at Samsung Electronics for six years where he was lead marketing for smartphones and e-commerce.
He is a leading professional with experience of working in the consumer electronics and IT industry. Additionally, he is skilled in marketing management, digital strategy, direct marketing, digital marketing, social media marketing, integrated marketing and advertising.
HP, DDB Mudra, Bates CHI&Partners, Ashok Leyland are some other companies that Urs was associated with before Samsung, majorly handling different functions of marketing across verticals. Before entering the marketing universe, Urs has also worked as a flight lieutenant with the Indian Air Force from 1998 to 2004 where he was responsible for maintenance, repair and overhaul of aircraft support and common user vehicles.
Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, “We are at an exciting phase of our journey, and I am delighted to welcome Pranesh to lead our marketing efforts into the next phase of growth. While we continue building on the solid brand foundation that we have set, Pranesh’s fresh perspective and experience gained across multiple categories will be very valuable in bringing our brand vision to life.”
“I am delighted to join Ather during this exciting period of expansion and brand evolution. E2W is a growing sector in terms of consumer adoption, and opportunities are galore to delight our consumers. Along with the incredibly amazing colleagues at Ather, I look forward to taking the brand to greater heights while creating exciting experiences for our consumers,” said Pranesh.