CLAAS India appoints Sriram Kannan as new India CEO & MD

Sriram Kannan has over 27 years of industry experience. He was leading the manufacturing operations of CLAAS India before taking over the role of CEO & MD.

CLAAS Agricultural Machinery Pvt Ltd, a wholly-owned Indian subsidiary of the German agriculture machinery manufacturers and the pioneer in multi-crop harvesting, has appointed Sriram Kannan as the new Chief Executive Officer  & Managing Director for CLAAS India.

Sriram Kannan comes with extensive industry experience of over 25 years and was leading the manufacturing operations as Managing Director of CLAAS India before he was elevated to the role of CEO & MD of the entire operations of CLAAS in India. He also worked with Bosch (Formerly MICO), Kurlon Ltd., Lapp India Private Limited at various capacities before joining CLAAS India in 2014.

Speaking on the appointment, Sriram Kannan, Chief Executive Officer & Managing Director, CLAAS Agricultural Machinery Pvt. Ltd, said, “I am delighted to take over the role of CEO & MD position for CLAAS India. I would like to thank the management of CLAAS global for their trust in my ability to lead the India operations of CLAAS.  I am excited to lead the India market operation of CLAAS and play a key role in its next level of growth.

In his new role, Mr. Kannan will be responsible to combat the low-cost imports and bring back the market for CLAAS with current products as well as develop, produce and launch New Products locally, as well as find markets for the products produced outside India which has also a huge potential. In a nutshell, growing the business of CLAAS India would be the prime focus.

CLAAS has a strong presence in India and provides Indian farming communities with new and innovative farm technologies that are not only cost effective, but also promise better yields ensuring their stature at par with the global markets. Headquartered in Bengaluru, CLAAS has been in India for over three decades and serves South East Asia, Middle-East Africa, and South America markets. The company also has a strong distribution network in South Asia serving over 10,000 customers.

CLAAS, in India started manufacturing CROP TIGER combine harvesters, based on Tangential Axial Flow (TAF) threshing mechanism, designed exclusively to address the challenges being faced by Indian farmers, especially the grain losses due to manual harvesting. CLAAS in India is also well known for its “Make in India” initiative, as it has been innovating on products to cater to the needs of Indian farmers.