Kia India has announced that the Kia Seltos has secured the top position in the Mid-SUV segment for resale value, according to the latest Autocar India Used Car Study (4th Edition) conducted in partnership with Spinny.
The study found that the Kia Seltos Petrol Automatic retains 79% of its original value, making it the highest value-retaining model in its segment. The achievement highlights the Seltos’ strong ownership proposition, sustained demand in the used car market, and its ability to deliver long-term value to customers.
The strong resale performance further reinforces the Kia Seltos’ position as one of India’s most sought-after SUVs, reflecting customer confidence in the model’s quality, reliability, features, and overall ownership experience.
The study further highlighted the Seltos Petrol-Automatic’s consistent residual value performance over a five-year ownership period — retaining 79% of its value after one year, 67% after three years, and 57% after five years of ownership. Across the Seltos range, the model retains an average of 66% of its value after three years and 55% after five years of ownership, highest in its segment, based on the study data.
Commenting on the recognition, Mr. Atul Sood, Senior Vice-President, Marketing & Sales, Kia India, said, “Highest resale value is among the clearest indicators of customer trust, product desirability and long-term ownership confidence. The findings reaffirm the enduring appeal of the Kia Seltos and reflect the confidence customers continue to place in its quality, performance, technology and overall ownership experience. At Kia, we remain committed to delivering products that create value for customers throughout their ownership journey.”
Since its introduction in India, the Kia Seltos has been widely recognised for its bold design, advanced technology, comprehensive safety features and strong performance. The model has sold over 6.5 lakh units in India to date, reflecting sustained customer demand and reaffirming its position as one of Kia’s most successful global products. Continuous product enhancements and strong brand equity have further cemented the Seltos as one of the most sought-after SUVs in the country.
Strong residual value contributes significantly to a superior ownership experience by reducing depreciation-related costs, improving exchange and upgrade opportunities, and lowering the overall cost of ownership. The latest study reinforces the Seltos’ position as a compelling choice for customers seeking a combination of innovation, quality and long-term value.
Kia India remains committed to delivering mobility solutions that offer not only an exceptional ownership experience but also enduring value over time.
