NTN Bearing Corporation of America’s Automotive Aftermarket division has been recognized with multiple prestigious awards at the 2026 Auto Care Connect Conference, underscoring its excellence in catalog data management and marketing communications.
The company’s automotive aftermarket catalog team received the highly regarded Automotive Content Professionals Network (ACPN) Content Excellence Award, recognizing its commitment to delivering accurate and high-quality product data. In addition, NTN’s marketing communications team secured two Auto Care Association Marketing and Communications Awards for outstanding branding and campaign initiatives that effectively engage customers and strengthen brand trust.
These achievements highlight NTN’s dedication to creating value across the aftermarket ecosystem—from enhancing customer engagement and technician support to providing reliable product information that helps drive business success. The awards further reinforce NTN’s position as a trusted partner in the automotive aftermarket industry.
“These awards reflect the strength of our automotive aftermarket business unit and how our teams work together to support our customers,” said Georgianne Dickey, Director of Marketing, NTN Bearing Corporation of America. “From authentic, technician-focused marketing to high-quality catalog data, our teams are focused on building trust in the BCA brand. We are proud to see that work recognized by the industry.”
Catalog Data Leadership
NTN’s automotive aftermarket catalog team earned an ACPN Content Excellence Award in the ACES/PIES Large category (250K+ applications) for BCA Bearings by NTN product catalog data. The ACPN awards recognize best-in-class use of ACES and PIES data standards, as well as electronic cataloging and content management across the automotive aftermarket.
This recognition highlights NTN’s commitment to delivering accurate, complete and standards-compliant catalog data that enables customers across the supply chain to efficiently identify the correct parts. Evaluated on criteria such as data accuracy, compliance, usability and overall content quality, the award reflects the team’s focus on supporting distributors, retailers and service professionals with reliable information. This 2026 win marks the eighth time in nine years that NTN has been honored with this prestigious award.
Award-Winning Marketing That Connects with Technicians
Complementing the success of the catalog team, the marketing communications team was recognized for branding and campaign development with two awards: Best Ad Campaign for the BCA Bearings OE Confidence Ad Campaign and Best Logo Design/Usage for the BCA in the BAY Technician Training Program Logo.
The OE Confidence Ad Campaign was developed to address declining trust in aftermarket brands. Built on voice-of-customer insights, the campaign uses real technician testimonials, straightforward messaging and OE credibility to reinforce BCA Bearings’ reputation for quality, reliability and fit.
Deployed across integrated print and digital channels, the campaign directs users to a dedicated landing page featuring technical data, testimonials and product resources, turning awareness into measurable engagement. Early results include above-benchmark digital performance, strong user engagement and highly positive feedback from technicians and distributor partners.
The BCA in the BAY logo serves as the visual foundation for NTN’s hands-on technician training program. Designed with a nostalgic Americana, blue-collar aesthetic, the logo draws inspiration from vintage shop patches, classic automotive badges and Route 66-era signage, connecting authentically with professional technicians while reinforcing BCA’s OE heritage. Its versatile badge-style format allows for consistent use across mobile training vans, apparel, signage and training materials, driving strong recognition in both digital and real-world environments.
A Unified Aftermarket Strategy
Auto Care Connect, the Auto Care Association’s premier annual event, brings together leaders in technology, content and marketing across the aftermarket. NTN’s recognition across both marketing and catalog award programs reflects a unified strategy where brand, training and data work together to strengthen customer confidence in BCA Bearings by NTN.
