RODIM, a leading provider of automotive surface protection solutions, has unveiled its advanced R-Star Paint Protection Film (PPF) at Automechanika 2026, marking a significant expansion of its product portfolio for India’s rapidly growing mass-premium automotive segment. With R-Star, RODIM aims to make high-performance paint protection technology more accessible to a wider customer base.
The product launch was inaugurated by Mr. Ruchir Malhotra, Co-Founder and Managing Director, Sheen Automotive, and Mr. Sachin Kumar Ahuja, Co-Founder and Managing Director, Sheen Automotive. The occasion was attended by Mr. Andy Wong, Head of Business Management Asia-Oceania; Mr. Ram Gaur, Business Development Manager – BASF India; and Mr. Suraj Kapoor, Sales & Marketing Manager – BASF.
Commenting on the launch, Mr. Amresh Khar, Senior Vice President – India & International Markets (Sales & Marketing), RODIM, said, “At Automechanika 2026, we are proud to introduce R-Star, a Paint Protection Film engineered to address India’s real-world driving conditions and climatic challenges. Our focus has consistently been on delivering meaningful innovation—solutions that balance performance, durability, and value, while setting higher benchmarks for the industry.”
Introducing the product under the theme “A Star Is Born”, RODIM highlighted that R-Star is powered by BASF-driven innovation, backed by a global legacy of over 160 years in material science and technology. The mass-premium PPF segment has traditionally faced concerns around quality due to aggressive pricing. R-Star directly addresses these challenges with features such as anti-yellowing technology, self-healing properties, superior durability, and a 5-year warranty, supported by trained professional detailers.
R-Star further strengthens RODIM’s comprehensive Paint Protection Film portfolio, engineered specifically for Indian road and climate conditions, delivering enhanced gloss retention and long-lasting finish. The company’s complete PPF range includes gloss and matt finishes, Pro Series, black and colour PPFs, and warranty options ranging from 5 to 10 years.
This launch marks more than the introduction of a new product; it underscores RODIM’s commitment to innovation, strong partnerships, and long-term value creation across the automotive ecosystem.
As part of its India growth strategy, RODIM aims to deepen its market presence by offering customized protection solutions based on vehicle type, usage patterns, and customer preferences. The company has also initiated training and skill-enhancement programs for applicators and detailers, leveraging German training technology to ensure consistent, world-class application standards.
