Steelbird Hi-Tech India has announced that its ROX helmet series has surpassed 10 million units in cumulative sales, marking a significant milestone in India’s two-wheeler safety gear market. Positioned as an affordable and accessible range, the ROX series has gained strong traction among daily commuters and young riders, driven by its blend of competitive pricing, safety, and modern design.
With prices starting from ₹969, the ROX helmets have emerged as one of Steelbird’s highest-selling product lines, helping expand access to ISI-certified helmets across the mass-market segment.
Commenting on the milestone, Rajeev Kapur said the achievement reflects the trust placed by millions of riders. He emphasized that the company’s focus remains on making quality helmets widely accessible, with the ROX range delivering safety, comfort, and style at scale.
Steelbird noted that the ROX series features high-impact ABS shells, multi-density EPS, and advanced ventilation systems for enhanced rider comfort. The helmets are offered in multiple variants and finishes, along with features such as quick-release buckle mechanisms and scratch-resistant visors.
The company attributed this milestone to increasing road safety awareness, rising two-wheeler usage, and its expanding distribution network, including the Rider Shop outlets and dealer partnerships, which have improved accessibility across both urban and emerging markets.
