Toyota Kirloskar Motor (TKM) has announced a strategic partnership with Animation Express for the upcoming Anime India 2026 series, a multi-city event aimed at celebrating Japanese pop culture and anime fandom across the country. Through this collaboration, TKM seeks to strengthen its connection with Gen Z and young millennial audiences while enhancing brand engagement across diverse customer segments.
The partnership will kick off with the Anime India Delhi 2026 edition, scheduled to be held at Yashobhoomi, New Delhi, on June 6–7, 2026. The event promises an immersive experience for anime enthusiasts, featuring a live J-pop concert by renowned Japanese singer Yurika and the highly anticipated India debut of acclaimed Japanese voice actor Inoue Kazuhiko, widely recognized for voicing the iconic character Kakashi Hatake in the popular anime series Naruto.
By associating with Anime India 2026, Toyota aims to engage with younger audiences through shared cultural interests, reinforcing its commitment to innovative and meaningful consumer experiences beyond the automotive space.
As part of the event, TKM will showcase three vehicles – Urban Cruiser Hyryder, Toyota Glanza and Urban Cruiser Taisor, across dedicated stalls at the venue. The flagship Toyota booth featuring the Urban Cruiser Hyryder will host multiple visitor engagement activities, including a spin-the-wheel, stamp rally and quiz competition. Additionally, all three display vehicles will carry special wraps inspired by the globally popular anime series ‘Attack on Titan’, contributing to an immersive on-ground experience.
Commenting on the partnership, Mr. Sabari Manohar, Executive Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, “Anime India offers a unique platform to connect with a highly passionate community that strongly identifies with creativity, self-expression and contemporary pop culture. As an innovative, new-age format, Anime India presents an exciting opportunity to engage meaningfully with the Gen Z audiences. Through this partnership, we aim to further position Toyota as an exciting brand that resonates with younger customers by creating engaging and culturally relevant experiences. With anime-inspired vehicle displays and interactive activities planned at the events, we look forward to connecting with anime fans across India while ensuring mass happiness for all.”
Recognized as one of India’s leading ticketed anime conventions, Anime India has drawn participation from over 60,000 Gen Z attendees across its last two editions. The platform celebrates licensed anime, manga, gaming and Japanese popular culture, bringing together fans, cosplayers, creators and international industry participants. Through these initiatives, Toyota Kirloskar Motor continues to explore new engagement platforms to connect with evolving customer communities and younger audiences across the country.
