TVS Motor Company, a part of the TVS Group and a global leader in the two- and three-wheeler segments, has achieved a significant milestone for its flagship performance motorcycle brand, TVS Apache, by crossing 7 million customers worldwide. To commemorate the achievement, the company has also unveiled its new brand campaign, ‘Tu Race Laga’.
Since its debut in 2005, the TVS Apache has been developed around the brand’s ‘Track to Road’ philosophy, bringing race-proven technology and performance from the racetrack to everyday riding. Drawing on over four decades of TVS Racing’s motorsport heritage, the Apache range blends precision engineering, rider-focused innovation, and championship-winning expertise to deliver a thrilling and uncompromising riding experience on the road.
Beyond its motorcycles, TVS Apache has cultivated one of the country’s most passionate riding communities. With over 500,000 registered members, the community is united by a shared love for performance, adventure, and camaraderie. Through curated rides, track experiences, and immersive brand engagements, TVS Apache continues to create meaningful connections that go far beyond ownership.
Over the years, TVS Apache has consistently introduced segment-first innovations like – roto-petal disc brakes, fuel injection, dual-channel ABS, multiple ride modes, TVS SmartXonnect™, glide through technology, factory customisation through the Built-To-Order platform, keyless ride system, and advanced rider-assist features like traction control and dynamic stability systems among others. With a global community of over 7 million customers across 90 countries, TVS Apache continues to stand as one of the world’s fastest-growing performance motorcycle brands.
To commemorate and celebrate the milestone of 7 million customers globally, the brand has unveiled its new campaign film, “Tu Race Laga’, directed by acclaimed Indian filmmaker and National Award winner Mr. Ram Madhvani. Rooted in TVS Apache’s ‘Track to Road’ philosophy, the film captures the brand’s belief of adrenaline, control, and excitement of the racetrack.
Thankful to the customers, Mr. Gaurav Gupta, President, India 2W Business, TVS Motor Company, said,- “We thank the 7 million TVS Apache riders for their trust and passion over the past two decades. From racing roots to a global performance brand, this milestone reflects the dedication of the entire TVS Motor ecosystem. We will continue to push the boundaries of performance motorcycling through purposeful innovation, global expansion, and strong riders communities.”
Commenting on the milestone, Mr. Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “Twenty years ago, TVS Apache was born with a singular vision – to bring the excitement, control, and race-bred capability of the racetrack to everyday riders through our ‘Track to Road’ philosophy. Today, as we celebrate the milestone of 7 million customers globally, we are proud to see TVS Apache evolve into one of the world’s fastest-growing premium motorcycle brands and a thriving community united by a shared passion for riding. The launch of ‘Tu Race Laga’ is a tribute to this journey and to every rider who chooses to push boundaries, embrace progress, and carry the racing spirit into everyday life. As we look ahead, we remain committed to redefining motorcycling through relentless innovation, race-bred technology, and experiences that inspire riders across the world.”
TVS Apache Portfolio
The TVS Apache lineup caters to a wide spectrum of performance motorcycling enthusiasts, spanning the street/naked, supersport, and adventure rally tourer segments. The range includes motorcycles with engine capacities from 160cc to 310cc, offering options for riders with varying performance and riding preferences.
- Street/Naked: TVS Apache RTR 160, RTR 160 4V, RTR 180, RTR 200 4V and RTR 310
- Supersport: TVS Apache RR 310
- Adventure Rally Tourer: TVS Apache RTX
Watch the Film TVS Apache ‘Tu Race Laga’ is now live on: YouTube: https://youtu.be/i5VJ6TsuOuQ
