TVS iQube is highlighting the growing appeal of electric mobility among Indian families with its new festive campaign, ‘EV Yani iQube’. The campaign celebrates the reasons families are choosing electric scooters for everyday travel, building on the trust of more than one million customers across the country.
Conceptualised by Dentsu, the campaign film takes a playful and relatable approach to showcasing TVS iQube’s place in family life. The story revolves around a curious young boy who turns into a journalist-like interviewer, questioning his parents about why they chose the electric scooter.
Through the boy’s questions, the film highlights the scooter’s everyday practicality while capturing the warmth, familiarity and shared experiences of family life. The campaign positions TVS iQube as an electric mobility option that fits naturally into the daily routines of Indian households.
The film brings key TVS iQube features to life, including Smart Hill Hold, 212 km IDC range and 32-litre storage, through familiar family moments. From enjoying breakfast on a hill and riding across cities to visit loved ones, to carrying an entire cricket kit for the family’s cricket champion, each moment demonstrates how iQube fits effortlessly into the diverse needs of a modern Indian family.
The playful narrative also captures an evolving dynamic in EV adoption, where the decision is increasingly becoming a family conversation, with different members looking for a vehicle that fits seamlessly into their everyday lives. In doing so, the film reinforces iQube’s role in making electric mobility relevant, practical and familiar for Indian households.
With over one million customers, TVS iQube’s journey reflects the growing confidence of Indian families in electric mobility. As the festive season opens another important window for vehicle purchases, “EV yani iQube” brings this evolution of family mobility to life, reinforcing TVS iQube’s position as India’s Favourite Family EV.
