Hyundai unveils electric CRETA, set to transform India’s EV market

Hyundai Motor India Limited (HMIL) has unveiled the highly anticipated Hyundai CRETA Electric, marking a new era in India’s EV market. This revolutionary electric SUV combines striking design, cutting-edge technology, and top-tier safety features to set new industry standards. Accompanied by an engaging TVC, “India is Now Ready; Electric is Now CRETA,” the campaign emphasizes India’s growing readiness for electric mobility and answers the question, “Why Now?”. It highlights the CRETA Electric’s bold exterior, refined interiors, and innovative tech features. Engineered to lead, the Hyundai CRETA Electric is set to redefine the market with its powerful performance, futuristic design, and user-focused innovations.

Speaking about the Hyundai CRETA Electric, Mr. Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India Limited, said, “The Hyundai CRETA Electric marks a significant milestone for HMIL as our first localized electric SUV. Hyundai Motor Company has established itself as a pioneer in EV innovation with revolutionary and award winning EVs like IONIQ, and the Hyundai CRETA Electric is no different. Continuing the strong legacy of the CRETA brand, the Hyundai CRETA Electric combines design, technology, and exceptional safety to inspire confidence in electric vehicles among Indian customers. With the addition of this electric powertrain, we now have a CRETA for everyone. We are confident that the Hyundai CRETA Electric will set a new standard in quality for electric SUVs in India and will redefine the success of EVs in the country.” 

Hyundai CRETA has solidified its status as an iconic brand in India, making a strong bond with the Indian customers. Over 1.1 million CRETA owners on the road are a testimony of the connect that brand CRETA has established in the Indian SUV market. This phenomenal achievement underscores the unwavering trust and loyalty that the customers have bestowed on CRETA, making it undoubtedly a preferred SUV companion. 

Electrified Exteriors:

The Hyundai CRETA Electric merges bold SUV styling with advanced technology, setting a new standard in India’s EV market. Drawing inspiration from Hyundai’s global Pixel design language, it boasts:

• Electrified Appeal: Featuring a pixelated front grille with an integrated charging port, a matching rear bumper, and LED tail lamps, the CRETA Electric offers a dynamic, modern look.
• Active Air Flaps (AAF): These strategically designed flaps optimize airflow, cooling vehicle components and enhancing aerodynamic performance.
• Aerodynamic Design: Equipped with R17 Aero Alloy Wheels and Low Rolling Resistance tyres, the CRETA Electric maximizes range efficiency and improves overall aerodynamics.

This combination of style, functionality, and efficiency sets the CRETA Electric apart in the EV market.

Vivid Performance:

• Thrilling Acceleration: The Hyundai CRETA Electric accelerates from 0 to 100 km/h in just 7.9 seconds (Long Range), offering exciting performance for urban commuters, families, and adventurers.
• High Energy Density: Available in two battery options:
  • 51.4 kWh (Long Range) for 473 km per charge
  • 42 kWh for 390 km per charge
• Rapid Charging: It charges from 10% to 80% in 58 minutes with DC fast charging, and from 10% to 100% in 4 hours using an 11kW Smart Connected Wall Box for AC home charging.

Leading the Technology Revolution:

• Vehicle to Load (V2L): Enables users to power external devices from the vehicle, enhancing versatility.
• i-Pedal Technology: Offers a one-pedal driving experience, allowing acceleration, deceleration, and stopping with just the accelerator.
• Shift-by-wire System: Provides an intuitive gear control for a futuristic driving experience.
• Digital Key: Allows convenient vehicle access using smartphones or smartwatches.

The CRETA Electric will be offered in 4 variants (Executive, Smart, Premium, Excellence) with 8 monotone and 2 dual-tone color options, including 3 Matte finishes. The exclusive Ocean Blue Metallic with a black roof delivers a striking, elegant appearance.

Building an EV Ecosystem:

In line with Hyundai’s global vision of ‘Progress for Humanity’, HMIL is driving sustainable mobility in India by focusing on battery localization, EV infrastructure, and innovative vehicles. The company is expanding its network with plans for 600 fast EV charging stations in the next 7 years. The myHyundai app with the ‘EV Charge’ feature provides access to over 10,000 charging points across India, making EV adoption more convenient and practical.