Tyre major JK Tyre & Industries, on Monday, 20th February, inaugurated six new JK Tyre Steel Wheels-Brand shops in Haryana, Uttar Pradesh, and Rajasthan. Anuj Kathuria, President (India) of JK Tyre & Industries, virtually inaugurated the brand shops in the presence of company officials and other guests.
The newly inaugurated JK Tyre Steel Wheels-Brand Shops are in Faridabad, Alwar, Nokha, Meerut, Bundanpur, and Rewari. With these, JK Tyre has 221 brand shops in North India. These outlets are strategically located to build brands’ connections with the customers in these markets. These are one-stop shops offering end-to-end care for complete tyre sales and service requirements for our consumers, including computerized wheel alignment, wheel balancing, automated tyre changing, tyre rotation, nitrogen inflation, and air care, all under one roof, the company said.
The company also launched a new range of SUV tyres-Ranger HPe and Ranger X-AT in Delhi and the neighbouring regions. Part of a pan-India launch, the two new products will further enhance the existing portfolio of the company’s successful Ranger series.
“At JK Tyre, we pursue a customer first approach by catering to their needs through innovative and quality products and after sales service. We are bullish on network expansion through our Steel Wheel Brand shops, and the six new outlets are a step forward to reinforce our retail presence in this part of the country. Additionally, the launch of Ranger HPe and Ranger X-AT in the region will offer an elevated experience to SUV owners and augment our presence in this rapidly growing segment.” Kathuria said.
Among the cutting-edge technologies offered by JK Tyre, ‘Ranger’ is a multi-terrain, high performance SUV tyre series meant for all adventure enthusiasts. The new tyres feature the most advanced technologies that were developed specifically to cater to the unique mechanics and driving dynamics of modern-day SUVs. Technology and R&D being the driving forces at JK Tyre, the new RANGER HPe is designed to cater to the fast-growing EV demand. Developed with XPolymer3 technology, it is the most durable, safest, and fuelefficient tyre for Indian roads.
The superior grip and handling with reduced noise, even at higher speeds, gives the customers an enhanced driving experience. The Ranger X-AT is specially designed to handle extreme terrains, taking into account the country’s varied terrains. It has a sporty exterior and technology that improves steering stability and tyre durability. Recent product launches attest to the company’s R&D capabilities, innovation, and ability to set market trends.