BMW Group continues on BEV growth path; reaches one million fully-electric vehicles milestone

In the first quarter of 2024, the BMW brand sold 531,039 units worldwide – an increase of +2.5%, compared to the same period of last year. The brand reported particularly strong growth in BEVs. Between January and March, 78,691 fully-electric BMW vehicles were delivered to customers worldwide – an increase of +40.6% compared to the prior year.

The BMW Group will continue its consistent ramp up of electromobility in 2024 with attractive product offerings, despite a volatile market environment. The company delivered a total of 82,700 fully-electric BMW, MINI and Rolls-Royce vehicles to customers worldwide in the first three months of the year. This represents year-on-year BEV growth of over 27.9% for the BMW Group. The increase in sales of fully-electric vehicles benefitted from a balanced performance across all major regions of the world.

“The BMW Group is continuing on its BEV growth path. With the delivery of its one-millionth fully-electric vehicle since the market launch of the BMW i3, we have reached an important milestone that confirms the attractiveness of our product portfolio,” said Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales. Alongside fully-electric models, vehicles with highly-efficient combustion engines and plug-in hybrid technology remain important components of BMW Group’s drive train portfolio. “By providing a choice of drive train technologies and thanks to our high level of flexibility, the BMW Group is well-positioned to meet changing customer requirements. This strategy is now proving particularly effective in a dynamic market environment,” continued Jochen Goller.

The BMW Group delivered 594,671 vehicles to customers in the first quarter of this year (+1.1%). The company achieved strong growth in Europe, in particular, in the first three months. With 227,784 BMW and MINI vehicles delivered to customers there, the BMW Group reported an increase of +5.5% over the same period of 2023. In addition to significant BEV growth, the BMW Group also recorded a significant year-on-year increase in sales of models in the high-end premium segment, in the first quarter (+21,6%). Most notably, the BMW 7 Series saw double-digit growth worldwide in the period from January to March, compared to the previous year.

The BMW Group anticipates a slight increase in deliveries in the Automotive Segment in 2024. Fully-electric vehicles and models from the high-end premium segment will be among the main growth drivers in 2024. In both of these segments, the BMW Group expects to see significant double-digit growth this year.