Ferrari has unveiled the Ferrari Luce in the symbolic setting of the Vela di Calatrava – Città dello Sport in Rome, marking the beginning of a new era in the brand’s legacy of engineering excellence and innovation. The location holds historic significance for the marque, as Ferrari secured its first-ever victory in Rome in 1947 when the Ferrari 125 S triumphed at the Gran Premio di Roma, driven by Franco Cortese. Nearly eight decades later, Ferrari has returned to the Italian capital to introduce a project that underlines its continued ambition to push the boundaries of automotive performance and technology.
The Ferrari Luce represents a major milestone in Maranello’s multi-energy strategy, first outlined during the company’s 2022 Capital Markets Day and reaffirmed on several occasions since. Staying true to its principle of technological neutrality, Ferrari views electrification as an additional avenue to expand possibilities in vehicle architecture, performance, design, and driving experience, rather than as a replacement for its traditional powertrains. Delivering 1,035 hp, the all-electric grand tourer signals Ferrari’s entry into the EV era while preserving the brand’s core philosophy of emotion, innovation, and driving engagement.
Deepening the Prancing Horse’s in-house expertise in electric technology opens new potential for performance and efficiency across the entire Ferrari ecosystem. This includes technology transfer between road cars and the 499P that triumphed in the last edition of the World Endurance Championship, and the bold Ferrari Hypersail project, a unique laboratory of research and innovation. Ferrari Luce expands the Maranello marque’s expertise still further, opening up a new segment consistent with Maranello’s DNA of combining performance, engagement and versatility.
The Ferrari Luce name evokes clarity and direction. It lights the way towards the future and defines the intent to create a Ferrari 360°, not merely the “electric Ferrari” but an entirely new Ferrari, designed for deeper engagement and performance, with a unique and recognisable character. In keeping with tradition, Ferrari chosen to engineer, develop and manufacture the main components in-house; from the electric engines to the battery pack, every element is created in Maranello to guarantee quality, control and uniqueness. The project includes more than 60 new patents, testifying to Ferrari’s technical excellence and to a vision that also looks to long-term value. In the future, Ferrari will provide assistance on all electric components, including batteries, in line with the Ferrari Forever philosophy.
The design of the Ferrari Luce was entrusted to LoveFrom, the design collective led by Sir Jony Ive and Marc Newson. Introducing a team from outside the Ferrari Design Studio led by Flavio Manzoni invited a new perspective and cross-fertilisation, enabling a new design language to be introduced. LoveFrom was given the creative freedom needed to define the design direction of the project from the outset, translating this design language into an authentic Ferrari experience. The electric power source, Ferrari-engineered engines and advanced drivetrain affords a radically new architecture that uniquely combines extraordinary Ferrari performance with the luxury of spaciousness.
This architecture generously accommodates four doors and five seats, which is a first for the Prancing Horse (as transaxle configurations with a front-mid engine and a rear gearbox do not allow for a fifth seat). The interior is a celebration of hundreds of discrete products, each meticulously considered and treated with individual care. Together they create a single, clean volume, with forms simplified and rationalised in service of the driving experience. The exterior, interior and interface share a unified design language.
A defining visual characteristic of the Ferrari Luce is the unprecedented purity of the glass house. This uncompromised, shell-like form extends below the belt line to the extremes of the car. The front and rear aerodynamic wings, floating above and around the silhouette of the glass house, enable this uniquely pure and simple form. The front and rear light panels are transparent and part of the primary surfaces. The lights seem to gently recede when switched off, preserving the purity of the form. The halo tail lights celebrate the beauty and clarity of the 360 Modena and 458 Italia. The extreme innovation of the Ferrari Luce is manifest with a custom wheel design. Luce has the largest staggered wheel diameters on a series-production Ferrari road car: 23” in the front and 24” at the rear.
The interface is designed with clear organisational principles of input and output. Controls and displays are grouped functionally, with the most essential commands and feedback directly in front of the driver. Thousands of deeply considered details unite to create a singular driving experience. Precision-engineered mechanical buttons, dials, toggles and switches are combined with multifunctional digital displays developed with Samsung Display©. Materials are honest and pure – recycled anodised aluminium, Corning® Gorilla® Glass and premium leather. The superior audio system has 21 speakers and 24 channel/3000 W amplification incorporates the innovative Ferrari Audio Signature, and features presets, individual listening optimisation, and dynamic compensation functions.
From a technical perspective, the Ferrari Luce is based on a bespoke platform with a dedicated chassis and engineering innovations in every single component. Technologies derived from Ferrari’s unrivalled experience in the world of motor racing made it possible to contain kerb weight at 2260 kg, helping deliver best‑in‑class performance (0–100 km/h in 2.5 seconds, 0–200 km/h in 6.8 seconds, top speed over 310 km/h and maximum total power output of 1050 cv) and a range in excess of 530 km.
The Ferrari Luce is powered by four electric motors — one dedicated to each wheel — and features a high-capacity 122 kWh battery pack, an active suspension system derived from the Ferrari F80, and an independently steering rear axle. At the heart of its technological innovation are two defining concepts that shape Ferrari’s bold entry into the high-performance electric sports car segment: precise control of each wheel’s movement in every direction and under all driving conditions, and a uniquely authentic approach to sound.
Commenting on the unveiling, John Elkann, President of Ferrari, said the Ferrari Luce represents another step in redefining the limits of what is possible for the brand. He noted that the company is not merely introducing a new model but opening an entirely new chapter that transforms Ferrari’s vision into reality while continuing its tradition of anticipating and shaping the future of mobility. Elkann highlighted that such a leap in product innovation was made possible through innovation in development processes and new collaborations, including Ferrari’s partnership with LoveFrom for the design of the vehicle. He added that Ferrari’s research and engineering expertise remain focused on delivering uncompromised driving emotion, with Rome — the site of Ferrari’s first victory — symbolising the starting point of a future-oriented Ferrari that opens new horizons.
Ferrari CEO Benedetto Vigna stated that true leadership lies in the courage to embrace new technologies and take bold challenges head-on. According to him, the Ferrari Luce embodies Ferrari’s unique vision for electrification and offers customers an unprecedented level of choice. Staying aligned with Ferrari’s philosophy of technological neutrality, Vigna emphasised that the company is the first sports car manufacturer to simultaneously offer fully electric, hybrid, and internal combustion engine architectures. He further noted that Ferrari has gone beyond innovating powertrains with the Luce, creating an entirely new segment within its product portfolio. Developed through more than 60 new patents and supported by collaborations with leading technology partners, the Ferrari Luce has been engineered to combine exceptional performance, comfort, and driving pleasure with the emotional experience expected by Ferraristi across generations.
