Mahindra & Mahindra has opened bookings for its latest SUV models—the XEV 9S and XUV 7XO—and witnessed a robust market response. As of 2:00 pm on January 14, 2026, the two models have collectively received 93,689 bookings, representing a total booking value of over ₹20,500 crore (based on ex-showroom prices).
Mahindra continues to lead India’s SUV growth story by introducing category-defining products backed by robust manufacturing capabilities and continuous product innovation. With the launch of the XEV 9S and XUV 7XO, the company further strengthens its leadership in the authentic SUV segment by offering customers a diverse choice of powertrains, including electric, diesel and petrol, tailored to varied usage needs and evolving consumer preferences.
Deliveries for the Mahindra XEV 9S are scheduled to begin from the week of January 26, 2026, while deliveries of the XUV 7XO have already started across dealerships.
Founded in 1945, the Mahindra Group is one of the world’s largest and most respected multinational federations, employing over 324,000 people across more than 100 countries. The group holds leadership positions in farm equipment, utility SUVs, information technology and financial services in India, and is the world’s largest tractor manufacturer by volume. Its diversified presence spans renewable energy, agriculture, logistics, hospitality and real estate.
Mahindra’s long-term strategy is anchored in global ESG leadership, enabling rural prosperity and enhancing urban living. Through its “Rise” philosophy, the group remains committed to driving positive change for communities and stakeholders worldwide.
