As part of National Road Safety Month (1–31 January), the Society of Indian Automobile Manufacturers (SIAM), in collaboration with the Delhi Traffic Police, organised a Road Safety Walk at the Delhi Traffic Police Training Park, Baba Kharak Singh Marg, aimed at promoting road safety awareness and responsible behaviour among school children.
The walk began at the Delhi Traffic Police Training Park, passed through the Connaught Place Circle, and concluded at the starting point. The initiative saw active participation from over 1,200 school children from schools across Delhi, along with more than 100 followers of the Brahma Kumaris. Participants were sensitised on traffic rules, road discipline, and the importance of adhering to road safety regulations to help build safer roads for all.
The Road Safety Walk was flagged off by Mr. Satyavir Katara, Additional Commissioner of Police, Delhi Traffic Police, along with Mr. Prashant K. Banerjee, Executive Director, SIAM, and other dignitaries.
The program was conducted under SIAM’s ‘सुरक्षित सफर (Safe Journey)’ initiative, which continues to drive impactful road safety education initiatives with strong CSR support from SIAM member companies.
On this occasion, Chief Guest, Mr. Satyavir Katara, Additional Commissioner of Police, Delhi Traffic Police, said, “Creating awareness about road safety at a young age is one of the most effective ways to build a culture of responsible road use. When children understand traffic rules and safe behaviour at an early age, they grow up to become more conscious and disciplined road users. SIAM’s initiative through the Road Safety Walk is a commendable effort that reinforces these values and strongly supports the efforts of enforcement agencies in making our roads safer.”
Speaking on the occasion, Mr. Prashant K Banerjee, Executive Director, SIAM, said, “Building a strong road safety culture begins with early awareness and education. Through the ‘सुरक्षित सफर’ initiative, SIAM along with its members, has been consistently working towards improving road safety outcomes across the country. Initiatives such as the Road Safety Walk are aimed at sensitising school students and the Road users about the importance of traffic rules, mutual respect, and responsible behaviour on the road.
