In a surprising twist, Harley-Davidson’s recent venture into India’s mid-capacity motorcycle market, with their groundbreaking X440, has triggered a legal showdown with Bengaluru-based electric vehicle (EV) manufacturer Ultraviolette Automotive. This unforeseen dispute centers around the usage of the ‘X440’ name, and its resolution will have significant implications for the iconic motorcycle brand.
The X440 Collaboration
Harley-Davidson and Hero MotoCorp joined forces to introduce the X440, marking a pivotal moment in their strategic alliance aimed at crafting premium motorcycles in India. However, Ultraviolette Automotive swiftly raised objections regarding the name’s similarity to their own ‘X44’ trademark, filed in September 2022. Records on the national trademark filings portal confirm that Ultraviolette’s ‘X44’ application is currently marked as ‘Accepted and Advertised.’
Timing is Key
Hero MotoCorp, on the other hand, submitted their ‘X440’ trademark application on November 8, 2022, a mere two months after Ultraviolette. The launch of the X440 is already underway, with deliveries set to commence next month. Consequently, Hero MotoCorp’s trademark application is now listed as ‘opposed.’
It’s important to note that the ‘X440’ nomenclature is a direct reference to the motorcycle’s engine capacity, specifically 440 cc. In contrast, Ultraviolette has remained tight-lipped about the significance or intended use of their ‘X44’ trademark. Currently, the EV manufacturer’s flagship offering in the Indian market is the F77 electric motorcycle.
The Uncertain Future
The looming question is whether Ultraviolette’s ‘X44’ trademark is tied to a forthcoming product in their pipeline. The resolution of this emerging legal clash will only become apparent over time. In the event of an unfavorable ruling, Hero MotoCorp and Harley-Davidson may be compelled to rebrand their inaugural joint venture model. Regardless of the outcome, this dispute marks an unexpected twist in the X440’s journey.
This legal tussle underscores the importance of thorough trademark research and the potential hurdles faced by companies entering competitive markets. Stay tuned for updates on the Harley Davidson X440 name dispute as it unfolds.
